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The Premier Group has been producing specialized direct marketing campaigns for automotive dealerships nationwide since 1988. Our promotional sales events have impacted auto sales for over 7500 dealerships resulting in over 200,000 automobiles sold since our inception.

If your dealership is looking to stimulate sales on your slowest day, on a weekend, or during the entire month, The Premier group has your answer with 4 proven automotive "Marketing Miracles."


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The Premier Auto Loan Sale

What is the name of the campaign?
"National 100% Reimbursement Sale"

What words and phrases have dealers used to describe this event?
  • "Pre-qualified lead generating system"
  • "Qualified leads"
  • "High-closing ratios of 50-70%"
  • "Pure, enthusiastic, buying customers."
  • "Leads based on beacon scores"

What are the origins of this event?
TPG has been providing the Premier Auto Loan program since 2002.
  • The first program for Antwerpen Dodge in Clarksville, Md. was so successful that the dealership ran the program for 6 months straight, resulting in an additional 25-45 cars sold each month
  • This program provide leads for a week, several weeks, or even an entire month.
What does TPG do for the event?
TPG provides a unique correspondence that is sent to customers based on beacon scores, as well as other criteria, which prompts the customers to call a special 800 number to get pre-approved.
  • Customers talk to a live, professional operator who obtains vital information that is required to get a complete profile and application on these customers.
  • Once these customers are provided with a pre-approved dollar amount, the application is then faxed over to the dealership for the dealership to review.
  • TPG then provides an second mailing to the customer that reminds them of their "pre-qualified" dollar amount.
  • TPG also conducts a survey on all customers within 2-3 weeks of obtaining their initial pre-qualification.
Is my dealership right for National 100% Reimbursement Sale?
Any dealership looking to boost their sales through a quality lead generating system is right for this program.
  • TPG takes the guess work out of pre-qualifying the prospect and converts them into quality leads of customers that are anxious to purchase a vehicle.
How soon can I book a "National 100% Reimbursement Sale" event?
It takes approximately 2-3 weeks to put this program together.

The event normally provides leads from one week up until an entire month. Please call 800-618-3688 and allow TPG an opportunity to provide a lead generating system that is second to none.


National 100% Reimbursement Sale    The Premier $99 Car Sale
Mid Week Sale    Insider Sale



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