The Premier Group has been producing specialized direct marketing campaigns for automotive dealerships nationwide since 1988. Our promotional sales events have impacted auto sales for over 7500 dealerships resulting in over 200,000 automobiles sold since our inception.
If your dealership is looking to stimulate sales on your slowest day, on a weekend, or during the entire month, The Premier group has your answer with 4 proven automotive " Marketing Miracles."
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The National Automotive "Insider" Sale
What is the name of the campaign?
"The National Automotive 'Insider' Sale."
What words and phrases have dealers used to describe this event?
- "Advertorial advertising"
- "Huge amount of phone traffic to start weekly sales!"
- "A showroom full of 'buying' customers!"
- "Most effective direct marketing event ever!"
- "$80-120K in gross profits in just 3 days!"
- "A $29 down acquisition even that really works!"
What are the origins of this event?
Pioneered in 1999 with the following results:
- Bill Heard Chevrolet in Columbus Georgia, doubled its weekly sales volume from 75 vehicles to over 150 vehicles!
- Koons Ford in Baltimore, Maryland, sold 54 vehicles for $175,000 in profits in 3 days!
- Mathews Nissan in Clarksville Tennessee sold 55 vehicles (55% of monthly sale volume) in just 3 days.
Within 6 months of inception, this became TPG's hottest marketing campaign breaking sales records nationally.
What does TPG do for the event?
- TPG designs a unique advertorial that is specifically customized for your dealership and strategically places advertorials in the dealerships local newspapers.
- TPG duplicates the advertorial on newspaper tear sheets, and applies a hand written "post it note" with a personal message and signed with the initial "J". We call this our "J" letter.
- Not only does the yellow "post it note" create third party credibility, but our "J" letters are hand folded, inserted into a regular white envelope with a live .37 postage stamp, and couriered into your local marketplace.
This proven technique leads prospective customers to believe that a friend, relative, or co-worker had their best interest at heart when they forwarded the article to the recipient.
Due to the impact that the yellow "post it note" creates, dealerships normally experience a large call volume of customers that are curious about this event.
- TPG provides brightly-colored hanger tags that clearly display a monthly payment that is available to customers based on a low down payment (e.g. $29.00, based on 60-72 months.)
- Large 4" X 8" brightly colored hanging banners are used to advertise the event at the dealership.
The "Insider" event typically runs Thursday through Saturday and TPG provides information to hold an organizational meeting prior to the event to give the sales force an overview of how to handle the traffic and what to expect during the sale.
Is my dealership right for an "Insider" sale?
Absolutely! The "Insider" event is right for any size dealership, large or small, and will produce outstanding results over a 3-day period, usually allowing a dealer to salvage the month in a single weekend.
How soon can I book an "Insider" campaign?
Your dealership should allow TPG 3 weeks to put together the "Insider" event. Call 1-800-618-3688 today to schedule an event that's GUARANTEED to boost sales and profits for your dealership.
National 100% Reimbursement Sale
The Premier $99 Car Sale
Mid Week Sale
Insider Sale
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