The Premier Group has been producing specialized direct marketing campaigns for automotive dealerships nationwide since 1988. Our promotional sales events have impacted auto sales for over 7500 dealerships resulting in over 200,000 automobiles sold since our inception.
If your dealership is looking to stimulate sales on your slowest day, on a weekend, or during the entire month, The Premier group has your answer with 4 proven automotive " Marketing Miracles."
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The National 100% Reimbursement Sale
"The National 100% Reimbursement Sale" is another in the amazing arsenal of effective marketing campaigns The Premier Group provides. This campaign is extremely popular with dealers because it accomplishes two fundamental goals:
ONE, it produces a large number of NEW car sales in a short period of time, and,
TWO, it yields a record number of late model, retail-quality trade-ins that literally cannot be gotten at the auction
Many dealers claim that the "100% Reimbursement Sale" was the best method EVER to get their hands on late model trades at a fraction of what they would normally pay to travel to and transport vehicles back from auctions!
Here is how it works:
Typically, The Premier Group uses the dealer's own customer database that includes people who purchased a vehicle from the dealer over 18 months ago all the way back to 5 years. Some dealers also include recent service customers in their programs hoping to convert them into sales customers.
Once The Premier Group receives the dealer database, it is scrubbed against the National Change of Address Registry to ensure accuracy, and to prevent duplicate names. This gives us the most current list possible.
The Premier Group uses a variety of methods to deliver this unique message to its audience.
LOGO Envelope:
One method used when mailing to the dealer's own customer database is the LOGO Envelope technique. Brand-specific logos are colorfully printed on business-size envelopes along with bold text that reads, "IMPORTANT INFORMATION REGARDING YOUR 1996-2004 VEHICLE?.PLEASE OPEN IMMEDIATELY." This creates the impression that the piece is a manufacturer RECALL notice and quickly captures the attention of the recipient, who the dealer has recognized ahead of time is an owner of that specific brand of vehicle.
This program also includes the most efficient telemarketing support possible. TPG has aligned itself with a professional organization that has been rated at the top of the telemarketing industry, and has been training automobile dealerships on how to use the phones to generate more business for over 25 YEARS!
Approximately 4 days prior to this event, up to 2500 LIVE PHONE CALLS are made to previous customers to inform them about this incredible event. This powerful telemarketing effort has literally doubled the response of this program, and the dealership can literally review the results of the phone appointments daily over the Internet or via email reports. The phone calls normally take 3 days, and the confirmation phone calls are made to the hot prospects just 24 hours before the event actually begins. This technique produces a HUGE response.
Whenever we use live telemarketing, the dealer telephone list is run through the "National Do Not Call Registry" to ensure that we comply with Federal regulations.
Handwritten Postcard Invitation or Business Size Envelope:
Another method that is used when mailing to the dealer's customer database or when mailing to prospective customers in the immediate area of the dealership is the handwritten envelope technique that utilizes either postcard invitation or a standard business envelope with live, first class stamp.
The postcard invitation option uses large, 4-color custom-printed fold-over cards that are inserted into matching envelopes and are then hand addressed. They appear to be an invitation to a party, wedding, or some other personal function and get opened immediately by the recipient. In addition, The Premier Group includes a handwritten Post-it note attached to the card with a specific message from the dealer to encourage participation in the sale.
The business envelope technique also uses a handwritten envelope and Post-it note, but appears to be a personal letter and gets opened immediately by customers.
With the incredibly strong, straight forward approach used in the 100% Reimbursement Sale letter, the customer realizes immediately that he can get top dollars for his trade-in automobile, and at the same time can get the best new vehicle price possible.
In the words of most dealers, "The Premier Group's "100% Reimbursement Sale" is the best buy-back program in the industry!"
If your dealership would love to sell a large volume of new vehicles while pulling in a record number of late model trade-ins, look no further, The Premier Group has exactly what you are looking for.
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Option One
What you get:
- Customer Database
- Brand Logo Envelope with Factory Recall ?Look and Feel?
- 3,000 Live Professional Telemarketing Phone Calls to Set Appointments
Option Two-A
What you get:
- Garage Predictor List
- Handwritten Envelope
- Customized Handwritten ?J-note?
- Live First Class Stamp
Option Two-B
What you get:
- Customer List OR Garage Predictor List
- Handwritten Large Envelope with Invitation CARD (heavy card stock)
- Customized Handwritten ?J-note?
- Live First Class Stamp
Our Dealer Clients Are Our Greatest Sales People, Give Them a Call!
Pence Chrysler Dodge Jeep
Ashland, VA
Jeff Griffin, GM
(804) 798-6071
1st Reimbursement Sale!
60 Cars Delivered!
Most Trades Ever!
March 23rd?March 25th, 2006
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Killebrew Dodge
Victoria, TX
David Killebrew, Owner
(361) 575-0483
2nd Reimbursement Sale!
50 SOLD/Great Grosses!
March 22nd?March 23rd, 2006 |
Mel Clayton Ford AZ
Phoenix, AZ
Neil Underwood, GM
(602) 264-1611
1st Reimbursement Sale!
50 SOLD/Great Grosses!
Dec.16th?Dec.18th, 2005
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Joe Holland Chevy Chrysler & Imports
S. Charleston, WV
Tim Fortune, GSM
(800) 749-6407
1st Reimbursement Sale!
50+ SOLD/Great Grosses
June 22nd?24th, 2006 |
Sun Buick Pontiac
Moosic, PA
Lori Guitson, Owner
(570) 414-1000
1st Reimbursement Sale!
20 SOLD/Great Grosses!
June 14th?16th, 2006
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Koons Tyson Toyota
Tysons Corner, VA
Alex Perdikis, GM
(703) 790-5920
3rd Reimbursement Sale!
63 SOLD/43 Trades!
Jan.14th?Jan.17th, 2006 |
Jack Ingram Nissan
Montgomery, AL
Rob Callis, GM
(334) 277-5700
1st Reimbursement Sale!
35 SOLD/$100K+ Grossed!
June 22nd?24th, 2006
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Passport Nissan
Alexandria, VA
Bob Gasbarri, GM
(703) 823-9000
2nd Reimbursement Sale!
22 SOLD/12 Trades!
Feb. 16th?18th, 2006 |
American Service Center
Arlington, VA
Mark Zetlin, GM
(703) 525-2100
12th Customer Appreciation Sale!
24 Merc-Benz SOLD/Great Grosses!
Dec 16th?Dec. 17th, 2005
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National 100% Reimbursement Sale
The Premier $99 Car Sale
Mid Week Sale
Insider Sale
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